Local search for trades
SEO for tradies
SEO for tradies is the work that makes your business the one that shows up when someone nearby searches for your trade. Pages built around the jobs you actually do and the suburbs you actually work, a Google profile that ranks, and the technical fixes underneath. Built for Australian trade and home-services businesses.
Why most tradie websites never rank
Most trade websites are not beaten by better SEO. They are beaten by never having been set up for it in the first place. Four things account for nearly all of it, and none of them are exotic.
One page doing every job
A single services page listing everything you offer tells Google you are loosely relevant to all of it and the best answer to none. The pages that rank are written about one job, in one area.
Nowhere named
You work a handful of suburbs and the site names none of them. Local search sorts on place before it sorts on anything else, and a page that never says where it works hands over nothing to sort by.
A profile left half filled
The Google Business Profile is the biggest single source of local trade leads. Most sit on a default category, no services listed, and photos from whenever the account was opened.
Slow on a phone
Trade searches happen on a phone, usually standing in the room that needs the work. Load time is one of the few things Google grades directly, and it grades it on mobile.
What tyso does about it
Three jobs in order: get you found, get you chosen, make sure the enquiry gets answered. Search is the first one, and it is the part most trades have never had done properly.
Pages for the work you actually do
A page for each real service and each real service area, written so a person reads it and a search engine can file it. Not thin doorway pages with the suburb swapped out: those get filtered, and rightly.
The technical layer
Titles, headings, schema markup, internal links, the sitemap, the speed work. Unglamorous, mostly invisible, and the reason two near-identical businesses rank differently.
The Google profile, run properly
Categories, services, description, photos, posts and questions, kept current rather than set once and abandoned. It has a page of its own here, because it is the biggest lever most trades have never pulled.
Readable by the machines too
Every job is set up so an AI assistant can quote you as easily as Google can rank you. Measured on day one and re-tested later, so it stays a number instead of a claim.
What can be checked
tyso is a one-person Canberra studio, launched in 2026. That buys you a short proof list rather than a long one, so here is all of it.
Quoted by Google's AI Overviews
ANT Painting, whose search presence tyso runs, was cited by Google's AI Overviews on 7 of 22 painting questions we measured in August 2026.
Reviews, moving
Sophisticated Manes went from 3 Google reviews to 10 in its first month live.
An audit that goes and looks
The free audit reads your site, measures your mobile speed with Google PageSpeed, and asks an AI assistant who it recommends in your suburb. Nothing in it is a guess.
The working, written up
How it starts
With the free audit, not a discovery call. It goes and looks at your site, your mobile speed and your AI visibility, then gives you a score before it asks for an email.
- Give it your business, your trade and your suburb.
- It runs the checks live and scores what it finds.
- You read the findings worst first, in plain English.
- If the work is worth doing, we talk. If not, I will say so.
Fair questions
What is SEO for tradies?
It is local search work aimed at one thing: being the trade business that shows up when someone nearby searches for the job you do. Pages built around your services and the areas you cover, a Google Business Profile that ranks, reviews arriving steadily, and the technical fixes under the site.
How long does tradie SEO take to work?
Months, not weeks. Google profile changes can move inside weeks because the profile gets re-read constantly. Website pages take longer, usually a few months to settle. Anyone promising page one by next month is selling you the promise rather than the work.
Is local SEO for tradies different from ordinary SEO?
Yes, mostly in what decides it. Ordinary SEO is fought over pages and links. Local SEO is decided by your Google Business Profile, your reviews, and how close you are to the person searching. The website supports that fight, it rarely wins it alone.
Do I need a website, or is a Google profile enough?
The profile gets you found. The website decides whether you get chosen. People who find your profile still open the site before they call, and what they find there settles it. If you can only do one thing first, do the profile.
What does SEO for tradies cost?
It depends on whether you have a site worth keeping and how many services and areas need covering. Every tyso price is published rather than quoted on request, so the full list, and what the rest of the market charges, sits on the tradie website cost guide.
See what your suburb sees.
The audit runs in a few minutes and shows you the score before it asks for an email. If the answer is that you are fine, that is a fine answer.
Rather talk it through? Book a call.