Standard build
Clean, fast, built to convert
A sharp, mobile-first site that loads quick, reads clearly, and is wired for local search from the ground up. Everything a trade business needs to look the part and turn visitors into calls.
The studio.
Everything I do for trade and home-services businesses, in one place. Start with the free audit; it shows where the leads are leaking.
Four ways to get found.
Website SEO
A full audit and optimisation of your site for local search: the technical fixes, pages built around your trade and your suburbs, schema markup, and the content you're quietly missing. Every fix done, or handed over ready to apply.
Google Business Profile
The biggest source of local leads you've got. Categories, services, description, photos, posts and Q&A, optimised until the profile ranks higher and turns searches into calls.
AI Search
People now ask ChatGPT, Gemini and Perplexity for a tradie. Every engagement makes your business readable and quotable by AI search, with a measured baseline and a 90-day re-test. Included in every job.
Sparks
Search catches the people already looking. Some weeks you need to reach the ones who aren't. Premium social ad creative paired with a genuinely useful free check turns a scroll into a real enquiry, for the times the pipeline needs filling sooner than search can fill it. The owned-asset work keeps running underneath, so it's a lift, not a habit.
See Sparks →Private rollout
RELAYX. Never miss another job.
The first tradie to reply usually wins the work. RELAYX makes sure that's you.
- An instant text back to the homeowner, in seconds.
- An alert straight to your phone the moment a lead lands.
- Every enquiry on one live board, nothing lost in a full inbox.
- Plugs into your quote form, your website, or an ad campaign.
What your customer gets
Apex PlumbingText message
Hi, do you do emergency drain work? Mine's blocked.
Hi Mick, Dave here from Apex Plumbing. Got your message about the blocked drain. Can I call you in 5?
Delivered 0:09 after the enquiry
Real texts from a real number, not a chat widget.
What you see
RELAYX live leads2 new
- 2:14New
Mick · blocked drain
Kambah, ACT
- 8:42New
Sarah · hot water system
Chisholm, ACT
Green under 5 minutes, amber once it slips past. Call the top one first.
A site worth landing on.
Standard build
Refined, editorial, led by the work
A calm, editorial site that lets the work do the talking: generous type, photos with room to breathe, every page loading quick and wired for local search. The refined end of standard, for when the brand wants to feel considered.
A signature build, with the brakes off.
SPECIMEN: a concept site for a fictional design practice. A slowly turning chrome monolith with a single vermilion seam, big confident type, and a background that flips through the plates of a type-specimen book as you scroll. Custom coded, not a kit. A short film of the build plays below.
Not technical? Leave it with me.
If setting up Google feels like a job in itself, I'll get the whole thing live for you, done properly the first time.
Your Google page, set up and verified
I create or claim your Google Business Profile, get it verified, and fill it out properly: hours, service areas, categories, photos, the lot. No logins to wrestle, no guesswork.
Real reviews, made easy
A dead-simple way for happy customers to review you in seconds: a link, a QR code, a ready-to-send text, plus exactly what to ask so they actually do it.
Audit. Fix. Report.
Audit
I point my tooling at your website and Google profile and find everything quietly costing you leads.
Fix
I apply the fixes and write the content you're missing. Anything a customer will see, you approve first.
Report
A plain-English report: what was done, what it means, and what to expect over the next 90 days.
Where the risk sits
No contracts. No coasting.
Nobody can honestly promise you leads. The ones who do are just better at saying it with a straight face. So here's what I'll promise instead: no lock-in contracts, work quoted one job at a time, and everything I build is yours to keep. The day I stop earning my place, you walk, and nothing holds you here. The pressure stays on me. That's the idea.
The maths
Every job gets weighed before it starts. The work has to pay for itself several times over, or it isn't worth either of us doing. If the numbers won't clear that bar, I'll say so before you spend a dollar.
The latent energy
Your next year of work already exists. It sits in your suburbs as searches you do not rank for yet, a half-filled profile, reviews never asked for: stored energy waiting on a mechanism. The work builds the mechanism, and latent energy becomes expansion momentum.
The bench
A one-person studio now carries tools whole agencies could not buy two years ago. Frontier AI sits on this bench, and it is pointed at your suburb instead of being spread thin across a hundred accounts. Small studio, heavy machinery.
Run the first read before we even talk.
Tell the Audit GPT a little about your business. It gives you an honest read on what's holding your visibility back. No charge, no catch.
Fair questions.
How does the free audit work?
You tell the Audit GPT a little about your business and it gives you an honest read on what is holding your visibility back. No charge, no obligation, and no follow-up calls you didn't ask for.
Do I need to be technical?
No. That is the point of the studio. You approve anything a customer will see, and everything technical gets done for you and explained in plain English afterwards.
What is AI search optimisation?
People now ask ChatGPT, Gemini and Perplexity for a tradie instead of scrolling Google. AI search optimisation makes your business readable and quotable by those systems, so the answer they give has a decent chance of being you.
Do you run Google Ads?
Not managed Google Ads, no. Ads buy leads today but stop the moment you stop paying; the studio builds assets you own that keep ranking. If you want Ads running alongside, I'm happy to point you to someone good. And when you need leads sooner, there's an in-house option: short social ad campaigns paired with a free assessment, so you create demand without renting the audience forever.
Do you guarantee results?
No, and be wary of anyone who does. What I'll give you is the truth about what's working and what isn't, and because there's no lock-in, I only keep the job by being worth it. That's a stronger incentive than any promise I could print here.
Am I signing a contract?
No lock-in contracts. Work is quoted per job, you own everything that gets built, and you can walk away whenever you like.
Where do you work?
The studio is based in Canberra and works with trade and home-services businesses across Australia. Local search work happens remotely, so your suburb is not a problem.
Ask me anything.
A question, a quote, or just a sanity check. It comes straight to me, and I reply within a day. No pressure, no lock-in.
- A reply within a day, usually the same one.
- A straight read on what's holding you back.
- No lock-in, and a clear quote before any work starts.