Your Google profile
Google Business Profile management
Google Business Profile management is the ongoing work of keeping the listing that shows up in Google Maps and the local pack complete, accurate and active: categories, services, description, photos, posts, public questions and reviews. Still call it Google My Business? Same thing. Google renamed it, and everybody kept the old name.
Why most profiles underperform
The profile is the biggest single source of local trade leads, and most are set up once, verified, then left alone for years. The listing above you is not doing anything clever. It is doing the basics, continuously.
The wrong primary category
The primary category does more work than any other field on the listing. Choosing the near-enough one, or a broad one that sounds impressive, quietly rules you out of the searches you actually want.
No services listed
The services list is where you tell Google every job you really do. Left empty, the profile has to be guessed at from your business name, which works about as well as it sounds.
Photos from the day it was made
A profile keeps working while it keeps moving. Fresh job photos, current hours, service areas that match where you actually drive. None of it is clever and all of it gets skipped.
Reviews nobody asks for
Reviews are a ranking signal and a sales pitch at once. Most trades never ask, then wonder why the business above them has a wall of them going back years.
What management actually means here
Not a one-off optimisation and a tidy report. The profile gets set up properly once, then kept current, because Google reads recency and so does the person deciding who to call.
Set up or claimed, in your name
Created or claimed under your own Google account, then verified. You own it, you keep the logins, and nothing about the arrangement holds your listing hostage if you walk away.
Optimised where it counts
Primary and secondary categories, the full services list, a description written for a person rather than a keyword, service areas that match where you really go, and hours that are true.
Kept moving
Job photos, posts, and answers to the questions people actually ask. The questions module is public, so one left unanswered is an open door with a competitor's name on it.
Reviews, asked for properly
A link, a QR code, and a text you can send from the ute, plus the words to ask with. Handled inside the Australian rules: no incentives, no filtering, nothing invented.
What can be checked
tyso is a one-person Canberra studio, launched in 2026. Short list, checkable items, nothing rounded up.
Reviews moved in a month
Sophisticated Manes went from 3 Google reviews to 10 in its first month live.
Quoted by Google's AI Overviews
ANT Painting, whose search presence tyso runs, was cited by Google's AI Overviews on 7 of 22 painting questions we measured in August 2026.
An audit that goes and looks
The free audit reads your site, measures your mobile speed with Google PageSpeed, and asks an AI assistant who it recommends in your suburb.
The working, written up
How it starts
With the free audit. It reads what is publicly visible about you and scores it, so the conversation starts from what is actually there rather than from what either of us assumed.
- Tell it your business, your trade and your suburb.
- It checks your site, your mobile speed and your AI visibility.
- You read the findings worst first. No email needed to see the score.
Questions about the profile
Is Google My Business the same as Google Business Profile?
Yes. Google Business Profile is the current name for what nearly everyone still calls Google My Business. Same listing, same map pack, same dashboard, new label. If you searched for Google My Business management, this is the page you were after.
What does Google Business Profile management include?
Setup or claiming and verification, category and services optimisation, a description written for a person, service areas, photos, posts, answering the public questions, and a review system that gets used. Then keeping all of it current, because a profile that stops moving stops performing.
Who owns the profile if you manage it?
You do. It is created or claimed under your own Google account and you keep the logins. Management is access, not ownership. If we part ways, the listing, the reviews and the photos stay exactly where they are.
How do I rank higher in the map pack?
Three things decide it: how complete and relevant the profile is, your reviews, and how close you are to the person searching. Proximity is fixed. The other two are work, and they are what separates the three in the pack from everyone below.
Can you get my profile verified?
Usually. Verification is video or postcard depending on what Google asks for, and it is the step most people stall on. It gets handled as part of setup, including the awkward cases like service-area businesses with no shopfront to film.
See how your profile reads.
The free audit checks how you show up right now, including whether an AI assistant names you in your suburb. You see the score before it asks for an email.
Rather talk it through? Book a call.