Journal

Notes on local search, AI search and the trades.

12 June 2026 · 6 min

Your next year of work already exists

Every suburb is a battery. The only live question is where the wire runs when the charge lets go.

3 June 2026 · 4 min

A new enquiry has a short half-life. Five minutes in, most of its value has already decayed.

14 May 2026 · 4 min

There's a second search happening now. It doesn't show a list. It names a winner.

22 April 2026 · 4 min

The map pack is a gate, and your website is standing on the wrong side of it.