On 2 August a cat groomer's new site went live: sophisticatedmanes.au, built here, Google Business Profile alongside it. Sixteen days later, her Google review of the studio read:
> "Very easy to communicate with, great results and looking forward to a continuing future ahead! > > Update since going officially live i have been getting a lead a day and they have all booked 🤗 he has worked his magic! …"
Her punctuation, her emoji, her lowercase i. Tidying any of it would quietly make it mine, and the entire value of the thing is that it isn't.
What actually moved
She calls it magic. Here is the trick, in full:
- A site that loads fast and says what she does, where she does it, and what it costs.
- A Google profile filled out properly: services, photos, hours, the areas she covers.
- Reviews asked for at the right moment, inside the rules, one honest text at a time.
- Every enquiry answered quickly, by her.
That last line matters. A lead a day is the machine working. Every one of them booked is the groomer working. I'll take credit for the first half only.
The honest size of this
One client. One review. Sixteen days. I'm not drawing a curve through a single point, and you should be suspicious of anyone who would.
What a single point does show: the machine can be built fast, and when it's built, the phone is where you notice.
The audit is free. It reads where you're findable and what's leaking, and it shows you the score before it asks you for anything.